Welcome
I’m happy to have you here. Below is a sample of my work in creative marketing. To see more, click around. In the above “WORK” tab, you will find long-form examples and some great playlists.
Social Media
Highlights from years of hitting “post.” Capturing an inclusive Prom For All, making sure the grid shows all the angles, bringing in archival imagers, and looking for music that delights and draws you in. Why wait for Toussaint to trend? Photo production, music selection, and copy by me.
Original Video
Shot on Super 8 to reflect the nostalgia of a historic hotel and VHS to show the diy-all-hands-on-deck fun of a party in the parking lot.
Stats
A snapshot of the numbers showing an average engagement rate well above the industry standard of 1.4%. We got there through community generated content, returning to the brand narrative, and keeping folks up on what’s up. Showing a refreshing pool doesn’t hurt.
Original Photography
Most frequently shot with 35mm and a Canon AE-1. Taking it slow in quiet spaces, faraway places, and even in an underwater dancefloor.
Produced Photography
I’ve worked with wonderful photographers to shoot retail, interiors, lifestyle, events, and culinary. Some highly produced and some more off the cuff. All endeavor to maximize the space and invite you to join in.
Newsletters
Perhaps the most rewarding way to communicate, this audience is your real fans. Treat them right with proper segmentation, promos that make them feel special, and consistency. Click through to see us drive sales for ticketed dinners, custom retail, and room nights over ACL. Copy, select photos, and strategy by me, illustration and newsletter design by Becca Furhman. Examples executed in Revinate.
Community Sales Outreach
I activated our neighboring wedding vendors to reimagine South Lamar and Barton Springs as a wedding district with venues, salons, dress shops, spas, and of course - a hotel to host the guests.
Paper collateral handed out to partners with a map of the neighborhood including an Incentive for prospects to come to Carpenters Hall and continue planning over a glass of bubbly.
I leveraged the public event of Winter Wanderland to sell private events, offering a one-of-a-kind holiday party experience, ready to go.
I developed incentives with Sales, offering discounted guest rooms, complimentary marquee message, and passes to a Festive Float at the pool.
We sent the message in August via social posts and a newsletter campaign sent out to top prospects.
“Can you hold this?”
Says the social team. A bonus of working in social is having well-documented hands. Here’s my official archive.
graphic design
Having a BFA in graphic design grants me a fluid workflow with deisgners and comfortability with creative platforms. Here, a sample of original work.
References
What’s it like to work with me, though? Will I bring deviled eggs? Yes, I will.
Alison marlborough (former manager) says:
Erin Corrigan is an absolute joy to work with. I managed her at Bunkhouse Group and can confidently say that she has an extreme attention to detail, is very organized and comes to the table with ideas that she is able to execute on. She is also a unicorn in that she is able to bring her creative spirit to all tasks, whether it's a photoshoot, social media event concepting or brainstorming general marketing ideas.
Lily Angelle (former coworker) says:
Erin was a true steward for the Bunkhouse brand, but just as equally she was an advocate for our partners in the community. She so carefully fostered longstanding vendor relationships, from artists to artisans to photographers, and took utmost care to honor the brand in projects while also respecting the visions of so many creative partners. She led photoshoots for Austin Motel, Carpenter Hotel, and Hotel San Jose (three very different brands) from start to finish: hiring the photographer, writing the shot list, managing a production budget, art directing and overseeing the shoot, and managing the internal deliverable approval process.
Cole Di Carlo, client, says:
Erin genuinely understands the delicate balance of maintaining brand integrity and meeting the audience where they are in order to maximize revenue. With that as a background, she puts that full thought behind each-and-every photograph she takes for her clients. Reviewing Erin's deliverables is like watching a stop-action story unfold - she is such a different type of photographer, and a type that has really fit a number of the projects that we manage. It is a delight to work with, and even just chat with, Erin.
Thanks for looking, if you would like further insight or additional references I would love to share them. Talk soon!